About the book
Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you're not making the right decision - withoug the benefit of hindsight?
Sydney Finkelstein, Jo Whitehead and Andrew Campbell show how the usually beneficial processes of human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.
Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces under which good decision-making is most likely to falter, and offer a way of selecting safeguards that reduce the riska nd ensure better outcomes.
There is no guarantee for perfect decisions. But with Think Again, you can understand the hurdles between you and success, manage to counterbalance their effects, and make better decisions - every day.
Who should read Think Again
This book is aimed at those who are involved in making strategic decisions. It will be of particular interest to those responsible for designing the decision process for such decisions. Targeted readers include senior decision makers, such as CEOs, Board members, and the heads of businesses and functions – as well as their counterparts from outside the corporate world. However, anyone involved in leading or influencing a decision will find the book interesting and full of practical advice. Think Again will also be of interest to those who who support the decision process – whether in a staff position or as part of a decision team.
When to read Think Again
The book can help decision makers in a variety of situations. Perhaps you need to make a quick evaluation of where your colleagues thinking my be distorted. Perhaps you want to consider your own biases. Perhaps you need to do a deeper audit of a complex decision.
